How to Sell Digital Products on Instagram With a Link in Bio

1. Choose a link to sell from

Say you’re a meal prep coach with a finished Weekly Meal Prep Planner that costs $12. The buyer should see the planner, its price and what’s inside as soon as they open your link. Show a sample page so they can tell whether it suits them.

• One product link. Use it when your Instagram post features one download. Readers land on the exact item you showed.
• Storefront link. Use it when followers come to browse several guides or templates. Put your featured product where they can easily find it.
• Payment link. Use it when buyers already know the price and what they get. Set up delivery after the Stripe payment before sending buyers to checkout.

In Genesize, choose Add product, then I already have a product and Files & digital downloads. Upload the finished file, set your price and connect Stripe. After you publish, choose Copy sales page link in the launch panel. Keep the full file private and use a separate sample on the public page.

For help writing the headline and showing what buyers get, use the sales page examples and free worksheet.

2. Add the product link to your Instagram bio

1. Open your profile in the Instagram app and tap Edit profile.
2. Open Links, add an external link and paste the full address of your published product page.
3. Give it a clear title, such as Weekly Meal Prep Planner · $12, and save.
4. Go back to your profile and tap the link yourself. If your profile has several links, make this one easy to find.

Use the same product name in the bio link and at the top of the product page. For the planner, your bio could say Plan dinners and make your shopping list. Get the planner below. Instagram’s profile links help.

3. Show the product in a post or Story

Pick one problem the download solves. For the planner, show how to turn three dinners into one shopping list. Let people see a filled-in page before you ask them to tap.

In a Story, show the sample page and add a Link sticker if it’s available in your sticker menu. Use the same product link and a short label like Get the planner. Preview the Story to see whether the label is easy to read and tap. Instagram’s guide to Story link stickers.

4. Test the purchase on a phone

Start in Instagram and tap the profile link as a visitor would. Stay signed out of your store’s seller dashboard so you can see what a buyer sees.

• Product page. Confirm the name, sample, price and currency match the offer. Check that the purchase button is easy to find.
• Checkout. Tap the button and check that the correct product and price appear. If your store offers a test mode, use it separately to check a successful payment.
• Download and receipt. For a completed test order, check that the right file opens. Close checkout and use the receipt to get back to the purchase.

With Genesize, the buyer can open their purchase page after payment is confirmed, then return using the private link in their receipt.

5. Find out where buyers stop

To see activity for the link you share, open Your product is live in Genesize. Under Trackable links, copy the Social link and use it in your bio. Return to Show link activity to see visits, checkout starts and paid orders for that link.

A checkout start means a Stripe checkout session was created. The counts cover activity from people who allow analytics cookies. If you use the same Social link in your bio and Stories, those numbers are grouped together.

If you see visits and few checkout starts, tap the link yourself and look for the product name, price and buy button on a phone. Fix any broken step first. Then try one change, such as putting the planner’s price next to the purchase button, and watch what happens over your next few posts.

Common questions